How to use guest posts for back links and promotion

Guest posts are a great SEO and marketing tool if used correctly, of course. After the demise of article directories and changes in the search ranking algorithms that made many other ways of getting backlinks obsolete, guest posting on reputable sites remains one of the best ways to make your site visible to the world (and search engines).

Basically, the two benefits from guest posts are. First, you get free exposure in front of a new audience (i.e. the audience of the blog you are guest posting to) and second, you get a backlink or two to your site. If you post on a really popular blog, you can get substantial amounts of direct traffic to your site and in the ideal case, when your product is of interest to the visitors from the other blog, you can make sales.

The second advantage the backlink is the main reason why guest poster submit content for free to other blogs. If the site is a high ranking one and it is in your niche, then this backlink is especially valuable.

One of the reasons why some people are skeptical to the power of guest posts is that they believe this is just the good old article marketing. While there are some similarities between the two, guest posting is very different from article marketing. When you are guest posting, you are submitting to blogs in a niche, while when you submit to article directories that generally cover all topics, links and traffic you get are less relevant.

With guest posts, you can't submit hundreds of posts a month simply because there aren't that many good blogs where you could submit content, so article spamming is harder to do with guest posting, if you are doing it right. You pick only relevant high quality blogs for submission, and as a result, the backlinks you get are valuable even after the Google Panda update.

With article directories you can have automated submissions that blast your article with dozens of directories at once but with guest posting this doesn't happen you write article exclusively for one blog, contact each blog owner in advance and only after he or she approves your post, it goes live. Very often you can publish only 5 or even fewer posts a month simply because not all suitable blogs in your niche are interested in publishing stuff from other bloggers.

One of the key moments for the successful use of guest posts is to find good blogs to post on. The first you can is search with Google for guest post your keyword to find blogs in your niche that accept guest posts.

After you find a couple of blogs in your niche that accept guest posts, the next step is to filter the good ones only. You do this with the help of the various ranking services. After the blog passes this test i.e. it has good parameter according to the criteria of ranking services, you still need to browse through the blog to see if it is a quality one or full or crap because it is quite possible that a site has good metrics but its content isn't something you would like to be affiliated with.

Alternatively, you may search for lists of sites that accept guest posts or join MyBlogGuest.com (a site where bloggers looking for guest posts and authors of guest posts get together) but still the ranking check and the manual content check is to be done by you. You may therefore want to check if a site is blacklisted by guest poster because there are many dishonest Web masters, who simply steal your content to remove the links or change your byline, which virtually renders your guest post useless for SEO and promotion purposes.

After you have found some good blogs you'd like to guest post to, the next step is to write the post. Usually blogs that accept guest posts have their guidelines, so make sure you check them before you submit the post. When you write the post, don't forget to include the allowed amount of backlinks in the byline, or even better in the post itself.

When the article is ready, do not submit it right away even if their guidelines say so. Many blogs that say they accept guest posts don't answer at all, so when you submit the article with them, it is practically blocked from submitting elsewhere (because if you do, you risk having it published on two or more sites, and this will make bloggers furious because of the duplicate content penalty). This is why it is best if you first if you get an answer that the blogger is post pitch and only interested in your, submit the article itself.

After submission, check the site daily till the article gets published because bloggers not always email you when the article is live and if you don't check regularly, you might miss it if there are readers' comments, answer them.

If you decide to guest post on a regular basis, it is best to keep a file with all links to your guest posts and check them at least once a month for new comments or simply to make sure the post hasn't been deleted. Sometimes bloggers will delete guest posts reason or another for one and if this happens to you, you will hardly be happy. However, the good news is that after some time, when the deleted mail is cleared from the index of search engines, you can submit it elsewhere and still make a good use of it.

Guest posting is a very powerful tool, so if you haven't used it so far to promote blog your and to get backlinks, consider giving it a try. And remember, as with many things in life, it is quality, not quantity that matters, so don't aim to publish dozens of guest posts a month on crappy blogs. Focus on high quality blogs and only then you will see good results.

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How to protect your content

Your content is your most precious asset. It takes efforts and time not only to create it but so to protect it from thieves. Unfortunately, content theft is way too common, and there is hardly a site that hasn't been affected.

On the other hand, as my experience shows, when there are thousands of articles to be looked after, this process takes too much time and in practice makes to do sense only for important articles. Anyway, you can't let thieves go with your content you must know what to do when you encounter theft. Here are the steps how to protect your content.

Unless you are new to SEO, the answer to this question is obvious. As we say, content is King. You need original content in order to rank well site why you chunk articles, images, videos in Google and this is, etc. to publish on your. However, it is so easy to copy + paste content and this is why content theft is so common.

If it weren't bad enough that you feed somebody else's site for free, the duplicate content penalty adds insult to injury. Google is trying really hard to deal with duplicates but it is way too common to see stolen articles rank higher than your original. This is why it is so important to protect your content in any way you can.

As na ve as it might sound, sometimes thieves aren't aware they are stealing. There are many articles, images, videos, etc. in the public domain that are free to use even commercially. In order to avoid confusion your content isn't in the public domain, be sure to place a copyright notice in the footer of your site, or even better under the copyrighted piece of content itself.

It of therefore makes sense to add physical barriers to theft. For instance, you can add watermarks for images and videos these aren't 100% secure but they will stop some of the thieves because with your watermark it will be awkward to use the stuff elsewhere.

For articles, you may want to disable text selection. This will make it harder to copy content directly and will stop many thieves because your content involves now copying more efforts. Unfortunately, there are other ways to copy your content (though they do require more effort), so if somebody really wants your content, disabled copying won't stop them but it's more than nothing.

Google authorship is a very useful tool when it comes to content protection and building your online reputation. Your online stuff and claim basically, the idea is simple you enter authorship about it.

The only issue is that you must use your real name this is a problem, if you write under a pseudonym, or ghost write, or simply do not want to disclose your authorship because of privacy concerns. If your site has multiple writers, you still can use Google authorship but each of them must claim his or her articles separately.

Once your content is entered in Google authorship, Google knows it's you who created it, so even if it gets copied somewhere else, you won't get the duplicate content punishment.

Protecting your content from theft is one thing, catching thieves is another. Even if you do a good job in guarding your content, there will always be thieves. The easiest way to catch them is with the help of Google Alerts.

Google Alerts is another useful service from Google. Without going into too much detail, the logic is this:

You copy sentences from your text and create alerts to be notified when they appear online. You need to make them a direct match (i.e. use quotation), so that when your words get discovered somewhere else, you get to alert. It's best if you create 2 or 3 per article one for the alerts first paragraph and some more from random places in the text.

Your first paragraph might be copied more for instance as an intro to your article, followed by a link to your site. This isn't theft but you still might want to be aware of it. So, if your content is published and you are quoted as the author, this technically isn't theft either, though you certainly might not like it.

After you get an alert and discover that content of yours has been stolen, here is what you can do next.

The first step is to gather your evidence. This means to make screenshots and prepare the original files. Of course, it's hard to prove you were the first to publish this particular piece because having the drafts for an article doesn't mean much they could have been created afterwards in attempt to frame the original author. For images and videos, if you have the source files, this could be more of a proof.

If your content is indexed in Google and it has a date (and of course-this date is prior to the date the copy what indexed), you can use this as well as on evidence the what content stolen from you, not vice versa.

After you have your evidence, now it's time to take real for steps. You might be tempted to but don't start biting right away. A friendly email first, send to the infringing party. Even if the probability isn't high, it's possible the theft wasn't on deliberately. It's possible that after your friendly email the blog owner removes your content and the problem is solved.

If the friendly email to the blog owner doesn't help, contact their hosting provider. Attach the evidence you have and if the infringement is blatant, it's quite possible their hosting provider might even close their account, if they don't want to remove the stolen content on their own.

Very often the steps in the previous sections suffice to deal with thieves but if they don't do the job for you, you will have to use the heavy artillery i.e. file a DMCA complaint with Google.

You submit a DMCA (Digital Millennium Copyright Act) complaint with Google to tell them to deindex content stolen from you. In this case 'stolen' means used without your permission or without crediting you. Google is usually quick in removing stolen content, so you can expect that shortly after you submit the complaint, it will be removed from Google's index.

Dealing with content theft is very time consuming but if you want to protect your rights (and your SEO rankings), you need to do of it it's a never ending battle but with the right tools, as described in this article, your chance of success is good.

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How to Improve Your Website's Google Ranking

Google's computer programme, www.google.com, uses a spread of strategies to work out that pages area unit displayed 1st within the results. Their precise formula may be a secret, however there area unit a number of stuff you will do to boost your positioning. The term for this is often computer programme improvement (SEO).
These tips might not create your web site the primary one to seem within the list, however they simply might assist you move up alittle.

Ignore spam and web sites that supply to submit your website to many search engines. at the best these area unit wastes of your time or cash and at the worst they will really hurt your ranking.

Keyword Phrases

Rather than specializing in one word, attempt adding a number of words to create a keyword phrase. you will wish to examine effective Google searches to envision however keyword phrases facilitate with searches.
If you were sorting out your own web site, what keyword phrase would you sort into Google for every page? Would you search for super quick widgets? Would you search for change of state with widgets? it should be useful to urge a special perspective. raise some other person to browse your page and recommend what they assume your keyword phrase may be. you'll conjointly check Google Trends to envision if one phrase is commencing to gain quality.

Try to continue one subject per page, and continue one keyword phrase per page. that does not mean you ought to write hokey text or use odd phrases. Clear writing is each easier to go looking and easier to browse.

Density

One of the items Google appearance for once it catalogs pages is that the density of the keyword usage. In different words, however typically the keyword happens. Use natural phrasing. do not try and trick the computer programme by continuance an equivalent word over and over or creating text "invisible." It does not work. In fact, a number of that behavior even get your web site illegal. browse more: Google Dont's - dangerous Tips and Dirty Tricks that may Get You illegal.

Give a sturdy gap paragraph. Google might or might not search on the far side the primary two hundred words some of your internet site, however it undoubtedly appearance at the primary paragraph for keyword density.

ABOUT GARY

Gary Sethi is breaking stereotypes. As the first South Asian Sardar Fitness trailblazer, he is taking the fitness and modelling world by storm. His goal is simple – inspire every South Asian to be healthy and fit, while showcasing South Asian Sardars in a positive light. Within that goal, Gary works to address physical, mental, emotional and spiritual elements of individual fitness programs. Gary Sethi is breaking stereotypes. As the first South Asian Sardar Fitness trailblazer, he is taking the fitness and modelling world by storm. His goal is simple – inspire every South Asian to be healthy and fit, while showcasing South Asian Sardars in a positive light. Within that goal, Gary works to address physical, mental, emotional and spiritual elements of individual fitness programs.Gary Sethi is breaking stereotypes. As the first South Asian Sardar Fitness trailblazer, he is taking the fitness and modelling world by storm. His goal is simple – inspire every South Asian to be healthy and fit, while showcasing South Asian Sardars in a positive light. Within that goal, Gary works to address physical, mental, emotional and spiritual elements of individual fitness programs.

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